Welcome to my writing portfolio! Here you'll find a mix of creative storytelling, corporate communication writing and planning, branding campaigns, marketing campaigns, and a wide range of written collateral, including scripts, websites, brochures, newsletters, blogs, social media, books, advertising, and much more. If there's something specific you're looking for, please don't hesitate to reach out, and I'll be happy to locate it for you. Thank you for visiting!
COMPREHENSIVE Branding & STRATEGIC Storytelling
Copywriting & communication collateral
As a copywriter with 20+ years’ experience, I have had the opportunity to support various industries and organizations in creating and executing effective communication strategies and great storytelling. As the former Creative Director and Director of Content Strategy for Abbott/AbbVie, I supported C-Level executives and global initiatives in research and development, commercial, and corporate areas for over 10 years. Beyond my time working in healthcare/biopharma, I have supported several other industries, including education, retail, restaurant, government, sports, construction, non-profit, and finance.
Video for Immunology meeting for pharmaceuticals. Use of animation graphics, photography, simple text, and voice over. (voice over script, treatment, animation direction, frame by frame, voice talent selection, musical selection)
Molecule Mike animation series (multiple episodes) created for internal and external audiences. Molecule Mike explains the complex pipeline of pharma. Winner of a Silver Trumpet Award for writing. (Voice over script, animation script, treatment, creative direction, talent selection, sole writer)
Documentary style patient video for Xospata (commercial product) internal and external marketing and use on social channels. (video treatment, text treatment, time stamping, interview scheduling, host, and questions, transcription and editing collaboration)
Opening video for Oncology summit, pharmaceuticals (musical selection, video treatment, copy)
Surelock Video Animation series. Global internal creative communication campaign. Multiple episodes: Security, IT, Safety videos. (creative strategy, concept, writing for all collateral, translation coordination, creative talent, animation direction, sole writer)
Children’s Books & Poetry
CORKY BOOKS SERIES
All of my books are based on the spirit of real kids. Children can submit answers to questions and from there, I interview the child and create stories, poems, and little snippets that are universal.
A collection of heartfelt stories and poems
This work has led me to many classrooms. The collection sparks conversation around bravery, shining your light, filling the world with your color, and being exactly who you are (because everyone else is already taken). My books can be found HERE.
Websites
Whether it's outlining, framing, or drafting website copy, I approach all with a strategic mindset, understanding the unique characteristics of the industry and the target audience to craft copy that informs, engages, and persuades. Click on a company and visit the website.